Kaitlin Rudy-Campus
About Me
Having spent the past decade working at the country's largest performing arts organization outside of New York, I've have the privilege of leading a wide range of special projects to drive sales and engagement.
From seasonal ticket promotions and email marketing to a variety of special content, I thrive on creating unique and impactful experiences that drive results. Here are a few of my favorite projects.
INTEGRATED MARKETING CAMPAIGNS
Five days of show-stopping savings, straight to your inbox.
Three times a year, Playhouse Square performances take center stage to drive ticket sales, increase awareness of our 1,000+ annual performances, and add to our record-breaking season ticket holder community.
CAMPAIGN TACTICS:
SOCIAL MEDIA
Combination of paid and organic posts for lead generation, create campaign awareness within existing base, and drive newsletter signups.
EMAIL
Newsletter subscribers received priority notifications regarding on-sale dates, daily deals, and bonus content.
WEBSITE
Configurations have included dedicated promotion landing pages and roadblocks to increase page visits.
PR
Appearances on area radio stations and press coverage to increase awareness of promotion and upcoming performances.
.
EMAIL MARKETING
EXPERTISE: MOVEABLE INK, ADOBE AUTOMATION, ORACLE ELOQUA EMAIL
29%
OPEN
RATE
Organizational
average: 25%
5%
CLICK-THROUGH
RATE
Organizational
average: 2.5%
EMAIL HIGHLIGHTS:
- Incorporated variable data technology to streamline email delivery process.
- Established automated Salesforce CRM behaviors based on email clicks and website visits.
- Established a standardized email process for Group Sales leads that increased retention rate.
- Partnering with Moveable Ink on interactive "Lucky Deals" scratch off emails.
CONTENT PRODUCTION
VIDEO ASSETS:
SEASON TICKET HOLDER VIDEO UPDATES
Self-produced video series delivered on a monthly basis to Playhouse Square season ticket holders, covering need-to-know information.
PLAYHOUSE SQUARE
BUZZCAST
Example of in-house filming and professional editing.
PRINT PRODUCTION & DESIGN:
SOCIAL MEDIA AND MISCELLANEOUS CONTENT:
With the cancellation of two major productions at the height of the pandemic, I created two show-inspired content weeks for Playhouse Square stakeholders and social media followers. Working with show production to complete, this included creating unique daily content on each social channel, website activities, blogs, and both weeks culminating in chats with show actors.
Kaitlin rudy-campus
440-673-3769
kaitlinrudy@gmail.com
Cleveland, Ohio
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